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Growth strategist · Growth marketing consultant · SEO · GEO

Growth, SEO and GEO consultant for AI, SaaS and technology

I help AI, SaaS and technology companies grow organic demand: rankings on Google, citations in ChatGPT, Perplexity and Google AI Overviews, and the experiments that turn visitors into users. 9+ years in growth roles across the US, the Netherlands, Germany and the UK, including 50%+ organic traffic growth at Tappstr.

Senior growth help without a full-time hire: a fractional growth lead, a SaaS SEO and GEO program, or a focused growth experiment program. The work covers technical SEO, keyword and topic strategy, answer engine and generative engine optimization, content, lifecycle email, conversion, and the analytics that show which channel produces users.

Talk about your growth and search goals ↓ ✉ [email protected]
9+
Years in B2B growth
4
Countries worked in
50%+
Organic traffic growth
Arafen Kabir Shovon, growth, SEO and GEO consultant for B2B SaaS
Growth Lead · Fractional Growth Lead
Services

What I do: growth, SEO and GEO

Most B2B companies do not have a traffic problem. They have a visibility and sequencing problem: pages that rank for nothing buyers search for, no answer for the questions AI assistants now get asked, and no way to tell which channel brings the users who stay. My job is to fix the order of operations, then build the parts that compound.

As a growth strategist and growth consultant, I work with B2B SaaS teams as a growth marketing consultant and technical SEO consultant. The work covers growth marketing strategy, growth hacking experiments, search visibility and the analytics that connect them.

Currently: Growth Lead at Appear. Before that: growth marketing and organic search at Xylo AI (Minneapolis), Tappstr (Amsterdam) and ZEPCAM (Delft), growth at MetaWorks (Berlin), and customer experience analytics for enterprise SaaS clients at Chattermill (London).

How I work: I build the search and growth systems myself, then hand them over to your team. Every engagement starts with the numbers: which pages and queries bring users today, what your site looks like to Google and AI crawlers, and what a realistic 90-day target looks like.

Fractional growth lead

Part-time growth leadership for seed to Series B teams. I own the growth plan, the experiments, the search program and the reporting, and build them with your team. How a fractional growth engagement works.

SaaS SEO

Technical SEO, keyword clusters mapped to pages, bottom-of-funnel comparison and alternatives pages, and free tools that earn links and rankings. SaaS SEO services.

GEO and AEO: AI search visibility

Getting your brand cited in ChatGPT, Perplexity, Gemini and Google AI Overviews: crawler access, indexing, answer-first pages, original data and the mentions AI assistants read. Generative engine optimization, explained.

Content and demand generation

Content systems built for search and AI: topic clusters, comparison pages, original research and the editorial standard that keeps them accurate. Demand generation that starts with inbound intent.

Growth experiments and conversion

Activation, onboarding, lifecycle email and landing page tests, with a written hypothesis, a target and a stop rule for every experiment.

Analytics: GA4, Search Console and LTV

Dashboards that show which pages and channels bring users who stay: organic and AI referral tracking, CAC, LTV, payback and retention. Try the LTV calculator or the Rule of 40 calculator.
Ways to work together

Hire a growth, SEO and GEO consultant on your terms

Four ways to work together. Pick by how much help you need, not by how long a contract you can stomach.

Growth and search audit plan

4 to 6 weeks · fixed scope

Target queries, page map, technical SEO and GEO priorities and a 90-day roadmap with targets. Best when you are about to relaunch a site or need the plan right before you hireirst.

Fractional growth lead

Monthly · part-time

Senior growth leadership plus hands-on execution for a set number of hours each week. Like an outsourced CMO, but focused on pipeline, and without the cost of a full-time head of growth.

SEO and GEO channel build

6 to 12 weeks · one channel

Stand up one channel properly: an SEO and GEO program, a content system, or lifecycle email. Documented and handed over to your team.

Full-time growth role

For the right team

Hiring a head of growth or a senior SEO and GEO lead? I am open to conversations about senior growth roles at AI, SaaS and technology companies.

How an engagement runs

  1. 1. Diagnose

    Review search data, page performance, AI crawler access and conversion funnels. Find where users really come from.

  2. 2. Plan

    Agree the target queries and pages, the two or three growth channels worth funding, and a 90-day target you can measure.

  3. 3. Build

    Ship the pages, structured data, experiments, tracking and dashboards. Weekly check-ins, no monthly status theatre.

  4. 4. Compound

    Cut what does not convert, double down on what does, and hand over a system your team can run.

Proven Results

Results from growth and organic search

Real outcomes from growth and organic search work across B2B SaaS, technology and AI companies.

3x

Growth (Xylo AI)

6 months of end-to-end growth ownership

50%+

Organic Traffic Growth (Tappstr)

Community and SEO strategy

$5M+

Pipeline Supported

Across growth projects

Want results like these for your team? Fractional growth leadership, SaaS SEO and GEO for AI, SaaS and technology.

Read the case studiesGet in touch ↓
Work experience

Where I've built & scaled

Impact-driven roles across AI, SaaS, technology and Web3. Outcomes over activity.

Growth Lead
Appear
Current Oct 2026 – Present
Leading growth at Appear.
Founder & Builder
Klyo · LinkedIn Content Platform
Current April 2026 – Present
Bootstrapped Klyo, a LinkedIn content creation and distribution platform. Built product from zero, validated product-market fit with creators and B2B marketers, and grew user base through founder-led community engagement and organic growth.
GTM & Growth Marketing Manager
Xylo AI · Minneapolis, US
Jun 2024 – Sep 2026
Built end-to-end growth engine from market strategy through qualified pipeline generation. Multi-channel demand system spanning outbound, SEO, paid acquisition, partnerships, and community programs serving financial services across North America.
Growth Marketing Manager
Tappstr AI · Amsterdam, Netherlands
Oct 2023 – Apr 2024
Scaled community 70% and organic traffic 50% through strategic partnerships, SEO infrastructure, and AI ecosystem positioning. Orchestrated podcasts and webinars to drive brand visibility and thought leadership.
Growth Marketing Manager
ZEPCAM · Delft, Netherlands
Nov 2022 – Oct 2023
Drove multi-channel customer acquisition through integrated SEO, SEM, email, social, and affiliate programs. Built measurement frameworks to connect marketing activity directly to revenue and customer lifetime value.
Growth Manager
MetaWorks AI · Berlin, Germany
Jul 2021 – Oct 2022
Scaled early-stage Web3 platform through strategic partnerships, user acquisition campaigns, and community-driven growth. Defined growth motion and drove sustainable user retention and ecosystem engagement.
Customer Experience Analyst
Chattermill · London, UK
Oct 2017 – Apr 2020
Delivered customer experience intelligence for enterprise SaaS clients - HelloFresh, TransferWise, Uber, Deliveroo, Trainline, NatWest, FlixBus, JustEat. Translated experience data into actionable strategy for product and marketing teams.

See the case studies behind these roles →

Skills & tools

The B2B marketing and martech stack

A practical toolkit grouped by how I actually use it across growth, growth, demand generation, and revenue systems.

Outbound Platforms

Apollo.ioAmplemarketClaySmartleadLinkedIn OutreachCold Email

CRM & Automation

HubSpotPipedrive CRMZapiern8nTrelloMicrosoft 365Google Workspace

SEO & Analytics

SEMrushAhrefsGoogle AnalyticsGoogle Search ConsoleGA4

Paid Acquisition

LinkedIn AdsGoogle AdsMeta AdsA/B Testing

Design & Content

FigmaCanvaFramerWordPress
FAQ

Growth, SEO and GEO FAQ

What founders and marketing leaders ask before hiring a growth, SEO or GEO consultant.

What does a growth, SEO and GEO consultant do?

A growth, SEO and GEO consultant makes a company easier to find and more useful to the people who arrive. That means technical SEO so Google can crawl and index the right pages, keyword and topic strategy mapped to pages, answer and generative engine optimization so AI assistants cite the brand, and growth experiments that turn visitors into users who stay. The work is measured in organic and AI referral users, retention and payback, not rankings alone.

What is GEO (generative engine optimization)?

Generative engine optimization (GEO) is the practice of getting your brand cited and recommended inside AI-generated answers from ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. It builds on SEO: AI tools retrieve from search indexes, so pages must be crawlable, indexed and answer specific questions with sourced facts. Answer engine optimization (AEO) is the closely related practice of becoming the direct answer to a question.

What is the difference between SEO, AEO and GEO?

SEO earns rankings and clicks in search results. AEO (answer engine optimization) earns the direct answer, such as a featured snippet or AI Overview. GEO (generative engine optimization) earns citations and mentions inside answers written by generative AI tools. The three share one foundation: crawlable pages, clear answers and trustworthy sources.

How much does a growth or SEO consultant cost?

It depends on scope. A fixed-scope roadmap is priced as a project, and a fractional growth lead is a monthly retainer for a set number of hours each week. Published 2026 pricing guides put most fractional growth and CMO retainers at roughly $5,000 to $25,000 a month, depending on hours, seniority and scope. I agree a written scope and price before any work starts.

Should I hire a consultant, an agency, or a full-time growth lead?

Hire a consultant when you need senior judgment and hands-on execution but cannot yet justify a full-time executive. An agency suits volume once the strategy is clear. A full-time growth lead suits companies with proven channels and a team to lead. Many companies start with a consultant to set the search and growth plan, then add writers or an agency once it is proven.

How long does SEO and GEO take to work?

Technical fixes and better titles can move rankings within weeks. New pages on a young domain usually take two to six months to rank for competitive terms. AI assistants can pick up indexed pages within days because many retrieve live results, but earning citations for competitive questions usually takes months and depends on authority and mentions elsewhere.

Do you work with startups?

Yes. Early-stage AI, SaaS and technology startups usually need a focused plan: a technical base that search engines can read, a small set of low-competition keyword clusters, a few pages and free tools that can rank on a young domain, and experiments that show which users stay.

Do you work alongside a full-time job?

Yes. I am Growth Lead at Appear and take on a small number of fractional clients alongside that role. Because capacity is limited, I agree scope, hours and response times up front.

Get in touch

Talk to a growth marketing consultant

Whether you're exploring a partnership, improving search and AI visibility, or scaling growth - let's have a conversation. No pitch, no pressure. Just a strategic discussion about your growth opportunities.

Email
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LinkedIn
linkedin.com/in/shovonarafen

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