Free GTM tools for growth marketers
Practical calculators for paid acquisition, CAC payback, SaaS economics, and pipeline planning. Built for B2B SaaS founders, solo marketers, and GTM teams who want better decisions before spending budget.
ROI Calculator
Calculate ROI, net gain, payback period, and annualized return for any investment: a hire, software, campaign, or project.
General ROI calculatorROAS Calculator
Get ROAS, break-even ROAS, ad ROI, CPA and maximum profitable CPC for Google Ads, LinkedIn Ads, and paid social.
Paid ads & ROASCustomer Lifetime Value Calculator
Calculate your LTV/CAC ratio (acquisition efficiency), CAC payback period, lifetime value, and SaaS growth health score. Benchmark against your stage.
SaaS metrics & economicsBurn Rate Calculator
Calculate monthly cash burn, runway in months, break-even timeline, and survival scenarios. Essential for startup financial planning and fundraising.
Startup cash planningRule of 40 Calculator
Add revenue growth and profit margin to get your Rule of 40 score, whether you pass, and the growth or margin needed to reach 40.
SaaS growth vs profitChurn Rate Calculator
Customer churn, correctly annualized churn, gross revenue churn, net revenue retention and average customer lifetime.
Retention & NRRARR & MRR Calculator
Ending MRR, ARR, net new MRR, monthly growth rate and the SaaS quick ratio from your MRR movements.
Recurring revenue