Insights on GTM & Growth
Articles on GTM strategy, SEO, demand generation, outbound systems, and go-to-market frameworks for B2B SaaS and AI companies.
How Vienna SaaS and AI companies win DACH enterprise customers: German enterprise relationships, long-term trust, deal sizes, funding, and Vienna vs Berlin.
How Slack grew through viral loops: the three pillars of team-based growth, how each user pulled in more users, how it beat incumbents, and where loops stop.
The Stockholm GTM model: how Nordic startups pair product-led growth with enterprise sales, put profitability first, and expand abroad, with case studies.
Why a founder-led personal brand beats a company brand for B2B inbound: what the data shows, how to build one authentically, and how to make it a GTM channel.
How Prague SaaS startups win Central and Eastern Europe: lower developer costs, bootstrap-friendly profitability, funding, and Prague vs Western EU hubs.
How Oslo deep tech and AI startups go to market with patient capital: long development horizons, Norwegian funding sources, case studies, and Oslo vs Stockholm.
How Paris SaaS startups build for EU leadership instead of chasing the US: design culture, GDPR expertise as an edge, funding, cases, and Paris vs London.
How Amsterdam startups raise from seed to Series C, cut burn with Dutch R&D tax credits, and scale across Europe, with unicorn case studies and mistakes.
What a go-to-market manager does and how to hire one: responsibilities, evaluation criteria, skills, compensation, team structure, and mistakes to avoid.
How to calculate ROI step by step: the ROI formula, worked examples by industry, annualized ROI and other variations, common mistakes, and a free calculator.
How London startups choose between the US, Europe and Asia for expansion: market entry playbooks for each region, fundraising timing, and real examples.
How Gothenburg industrial IoT startups sell to manufacturers like Volvo and SKF: relationship-led GTM, funding, case studies, and Gothenburg vs Stockholm.
How Hamburg logistics and maritime software startups win shipping customers: industry relationships as GTM, deal sizes, funding, and Hamburg vs Berlin.
How to sell enterprise software to Munich industrial firms and the Mittelstand: 12 to 18 month sales cycles, buying committees, pricing, and incumbents.
How New York SaaS companies win $1M+ enterprise deals: Fortune 500 buying committees, a 7-step GTM playbook, Datadog and Vimeo case studies, and pitfalls.