Insights on GTM & Growth
Articles on GTM strategy, SEO, demand generation, outbound systems, and go-to-market frameworks for B2B SaaS and AI companies.
How Brussels regtech startups turn GDPR, the AI Act and NIS2 into a GTM advantage: policy access, compliance-first products, funding, and Brussels vs Berlin.
The Copenhagen GTM playbook: Danish design simplicity, lean launches, and freemium products that sell themselves, with a 7-step framework vs Berlin.
How Aarhus healthtech startups go to market: university hospital partnerships, clinical trust as a sales channel, funding, and Aarhus vs Copenhagen.
Why Austin SaaS companies close deals faster on lower burn than Silicon Valley: the constraint advantage, case studies, metrics, and a 5-step GTM playbook.
Why Berlin startups should expand into Germany, Austria and Switzerland before the US: DACH market structure, buyers, pricing, case studies, and a playbook.
How Notion reached a $10B valuation without a traditional sales team: an unlimited free tier, community-led distribution, product-led growth, and the numbers.
Content Marketing and Email Marketing for B2B SaaS. digital marketing strategy strategy for USA, Europe, Nordics.
Gross vs net burn, how to calculate runway, normal burn by startup stage, and how to extend runway without raising, plus when to cut costs instead of raising.
LTV vs CAC explained: how to calculate customer lifetime value and acquisition cost step by step, why a 3:1 LTV:CAC ratio matters, and benchmarks by industry.
A B2B SaaS SEO strategy built on buyer intent, not traffic: map content to the buying journey, target commercial keywords, and use free tools for pipeline.
The 2026 GTM tech stack in six layers: CRM, outbound, data enrichment and intent, SEO and content, marketing automation, and RevOps analytics, with tools.